A different kind
of stay.
RUBY is a contemporary hotel brand for modern travellers ... ...
ONE
BRAND
15
CITIES
23
HOTELS
CHALLENGE
Create a consistent visual language across a growing hotel brand and multiple touchpoints.
SOLUTION
A flexible visual system connecting brand identity, campaigns, print and digital applications.
MY ROLE
Senior Graphic Designer
Concept / Design
Print / Production
OUTCOME
23 Hotels
15 Cities
One consistent brand experience
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